COMPANY INFORMATION:

Chobani Greek Yogurt
147 State Highway 320
Norwich, New York 13815
Phone: (607) 337-1246 (1CHO)
Fax: (607) 337-1240
www.chobani.com

PRODUCT DESCRIPTION:


From our start less than three years ago, we’ve been clear about our vision to bring Chobani into every household in America and change the way consumers feel about yogurt.

And we’re doing just that! Today, Chobani is the #1 brand of Greek Yogurt in the country, and the #5 brand in dollar share in the entire category. We’ve grown 280% in the past year alone, and we’re just getting started!

One of the keys to our success has been innovation, and we’re excited to offer you an exclusive first taste at Food Fete 2010 of our upcoming new items—0% Black Cherry, 0% Lemon, and 2% Mango Chobani Greek Yogurt—which will hit shelves this July.

Like all of our products, our new flavors are 100% natural, gluten-free, Kosher-certified and made with no synthetic growth hormones, artificial sweeteners or preservatives. They also have twice as much protein as regular yogurts, and contain five live and active cultures and three strains of probiotics. We’re also introducing an expanded selection of 32-ounce offerings in response to consumer demand and will be launching the first Greek Yogurt made for kids, Chobani Champions, this August.

Come say hello at Food Fete to taste our amazing new Chobani flavors, enjoy some of our favorite sweet and savory CHO d’oeuvres, and get your picture taken in our Chobani CHOto booth!

MEDIA CONTACT:

Internal

Nicki Briggs, MS, RD
Director of Communications
107 Appleton St #1
Boston, MA 02116
M: 617.515.1564
nicki.briggs@chobani.com

Agency

Sushma Dwivedi, Account Supervisor
Fleishman-Hillard International Communications
220 East 42nd Street, 11th floor
New York, NY 10017
Office direct: 212-453-2381
Office fax: 212-453-2010
Mobile: 917-981-9152
sushma.dwivedi@fleishman.com

SOCIAL MEDIA:

Twitter: twitter.com/chobaninicki
Facebook: http://www.facebook.com/pages/chobani-greek-yogurt/27486451851?ref=nf
Blog: http://chobani.com/blog/

ONLINE PRESS MATERIALS:

Media room: http://chobani.com/about/media
Clip reel: http://www.youtube.com/watch?v=saoP_7twW_g
Cooking videos: http://www.chobani.com/recipes/videos

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