COMPANY INFORMATION:

IMUSA
6000 NW 97th Ave, Unit 26
Doral, FL 33178
(305)640-3000
www.imusausa.com

PRODUCT DESCRIPTION:

IMUSA USA was founded in Colombia in 1934, IMUSA was the first manufacturer of aluminum pots and pans in the country. Today, IMUSA is a respected brand with 75 years of experience in Hispanic and International cookware, and more than 20 years of experience in the US marketplace.

IMUSA offers all types of kitchen tools for varying cuisines including Asian, Latin, Mexican, Caribbean and Anglo Gourmet. IMUSA is committed to providing the best and most complete assortment of HISPANIC and INTERNATIONAL cookware and accessories available.

IMUSA is showing an assortment of products that are perfect for the upcoming holiday gift giving season. Our items are perfect for the foodie that loves to cook or the person that wants to explore new international cuisines using authentic cookware pieces.

IMUSA is showing an authentic Mexican Lava Rock Molcajete, Red Tamale Steamer, Calderos, and Tortilla Presses. All these items come with authentic recipes and are perfect for the gift giving season.

IMUSA Brand Personality

The Imusa brand is fun, warm, welcoming, trustworthy, inclusive, with no sense of intimidation or exclusion. Everyone already thinks of Latin foods as a fun and informal way to share meals with family and friends – Imusa makes it easy to do it yourself.

IMUSA Brand Positioning

IMUSA is a leading Hispanic houseware brand with deep roots in Latin America and the United States that offers hundreds of affordable houseware products including gadgets, cookware, appliances, cleaning, food storage, espresso, and ethnic specialty items. IMUSA quality has been tested and handed down by homemakers who have been cooking for their families for more than 70 years

IMUSA Brand Messages
•    Leader in Hispanic & Ethnic Cooking Products
•    Culture/Tradition/Family Values
•    Providing Easy & Quick Solutions to Ethnic Cusine
•    Providing Quality Products at a Value to the Consumer

MEDIA CONTACT:

Lauren Peck
PeckPR Marketing Communications, Inc.
551 W Cordova Rd. #85
Santa Fe, NM 87505
(312) 589-1090
lpeck@peckPR.com

SOCIAL MEDIA:

Twitter: http://www.twitter.com/
Facebook: http://www.facebook.com/

ONLINE PRESS MATERIALS:

http://imusaeditorialsite.com/
http://www.imusausa.com
http://www.youtube.com/user/imusausa

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