COMPANY INFORMATION:

ROCK N ROLL GOURMET
PO Box 2616
Venice, CA 90294
818-914-6399
www.rocknrollgourmet.com

PRODUCT DESCRIPTION:

ROCK -N- ROLL GOURMET is all about natural snack foods with a rock-n-roll attitude.

Founders Dan and Jean Ehrlich are musicians. They have traveled across the world to music festivals and events. Like most musicians and event attendees, they ate on the run or snacked late at night. They shopped at convenience stores and supermarkets for their meals. The choices in snack foods were always the same: high in fat, sodium and chemicals while lacking in nutrient value. If they found something healthy, it didn’t taste great. If it tasted great, it wasn’t healthy. Great tasting and healthy snack foods were hard to find. So what do two health-conscious snack food consumers do?

They start a snack food company.

Dan and Jean gave birth to ROCK-N-ROLL GOURMET while filming an interview for MusicIndustryTelevision.com. Dan asked for something to drink. Jean noticed that there were plenty of drink sponsors at the event. She handed Dan a sparkling water and said, “So many drink sponsors-why don’t they have a snack food? Then Dan replied, in typical Dan fashion, “I have an idea…let’s start a snack food company.” And that’s how the idea of ROCK-N-ROLL GOURMET was born.

They knew they wanted to make a healthy snack that tasted truly amazing-totally addicting with major munch factor. It had to be low in fat and completely natural. As their ideas for the new snack food grew, so did their ideas for what they could put on the bag. They combined their knowledge of music and music themes and came up with a packaging concept driven by funky names, flashy colors, and cool cartoon characters. But they had one more platinum idea-promoting bands and artists right on the back of every bag and flavor!

PRODUCTS & SUGGESTED RETAIL PRICING:

HIPPIE CHIPS Baked Potato Chips (3.25 oz and 1 oz)

  • Sea of Love Salt
  • Memphis Blues Barbecue
  • Haight-AshBerry Jalapeno
  • Woodstock Ranch
  • White Room Cheddar
  • Lime Is On My Side Cracked Pepper

ROCK & POP Kettle Korn

SWEET EMOTIONS

  • Heart Shaped Snacks
  • With Chocolate Drizzle

LITTLE WINGS

  • Buffalo Wing Chips
  • With Bleu Cheese Drizzle


MEDIA CONTACT:

Ron Hofmann
Sr. Vice President
B/W/R Public Relations
5700 Wilshire Blvd., Suite 550
Los Angeles, CA 90036
Tel: 310-550-7776
Fax: 310-550-1701
rhofmann@bwr-la.com

ONLINE PRESS MATERIALS:

Patrón founder John-Paul DeJoria announced a new partnership with the healthy Rock-n-Roll Gourmet snack food Hippie Chips.

http://www.naturalproductsmarketplace.com/news/2009/12/patron-founder-invests-in-hippie-chips.aspx

http://www.rocknrollgourmet.com

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