COMPANY INFORMATION:

Boar’s Head Brand
1819 Main St., Suite 800
Sarasota, FL 34236
941-955-0994
www.boarshead.com

PRODUCT DESCRIPTION:

Boar’s Head Brand will be showcasing 2 categories:  Lower Sodium products and New products.

Boar’s Head is the nation’s first deli meat and cheese manufacturer to have both signed onto and met the 2012 goal of the New York City Department of Health’s National Salt Reduction Initiative.  The sodium levels in certain categories of Boar’s Head products are dramatically lower than the NSRI recommended levels for 2012 and have been for the past 25 years.  The reason products are often loaded with salt is that they have no flavor of their own.  However, when you begin with products of exceptional quality, as Boar’s Head does, you begin with flavor – natural flavor.  You don’t need to load it up with salt.  Boar’s Head Lower Sodium Products to be featured at the Food Fete Media Event include:

•    42% Lower Sodium Branded Deluxe Ham – Low in fat, and rich in protein just like our signature Branded Deluxe Ham with 42% lower sodium per 2 oz serving.
•    Premium Lower Sodium Turkey Breast – Extra lean whole breast of turkey, oven roasted and has 47% lower sodium per 2 oz serving.
•    Lacey Swiss Cheese – Reduced in fat, and low in sodium with only 35mg per 1 oz serving.

New Products recently added to the Boar’s Head Brand Premium Deli line and featured at the Food Fete Media Event include:

•    EverRoast™ Oven Roasted Chicken Breast is The Best Roast Chicken. Ever.  – Slow roasted, seasoned with a blend of celery, carrots, onions, and parsley. Only 50 calories per 2 oz serving.
•    London Broil Cap- Off Top Round Oven Roast Beef – Seasoned with black pepper, garlic, and lemon juice for a truly authentic flavor.  Only 70 calories per 2 oz serving.

MEDIA CONTACTS:

RuthAnn LaMore

Boar’s Head Brand
1819 Main St., Suite 800
Sarasota, FL 34236

Agency:

Stephanie Long, Fleishman-Hillard International Communications
220 East 42nd St., 11th Floor
New York, NY 10017

SOCIAL MEDIA:

Twitter: twitter.com/Boars_Head
Facebook: facebook.com/boarshead

ONLINE PRESS MATERIALS:

http://www.boarshead.com/newsroom.php
http://www.lowersodium.com
http://www.youtube.com/boarshead

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