COMPANY INFORMATION:

We are a German startup that launched in September 2008. Right from the start, our customized chocolate bars were hugely popular, and we expanded capacity twice since. We launched our U.S. website in January 2010.

We are part of a trend of “mass customization”, where customers co-create their own products online. This trend is big in Germany, but now taking hold off the United States as well. Besides our chocolate bars, you can now create your own cereal, energy bars, even beef jerky online.

website: www.createmychocolate.com

PRODUCT DESCRIPTION:

Chocri is the world‘s first company that allows you to create your own chocolate bar online, which is then hand-made with organic, premium quality chocolate from Belgium and delivered to your doorstep.

First, you can can choose from four base chocolates (dark, milk, white or a combination of milk and white), and then select from over 100 toppings: from the usual suspects like dried fruit and nuts to fun, unexpected ingredients like real gold flakes, ground chili or even bacon! Each bar can also be given a personalized name to be printed on the packaging.

With over 10 billion combinations to choose from, a unique chocolate creation (and gift!) is only a few clicks away.

MEDIA CONTACT:

Carmen Magar
chocri
312-401 7905
carmen@chocri.com
www.createmychocolate.com

SOCIAL MEDIA:

Twitter: twitter.com/chocridotcom
Facebook: www.facebook.com/chocri
YouTube: www.youtube.com/user/chocridotcom
Flickr: www.flickr.com/photos/chocri

ONLINE PRESS MATERIALS:

http://www.createmychocolate.com/press/
Press Kit: http://chocri-us.s3.amazonaws.com/upload/Press/chocri_presskit_2010-04-25.pdf
Press Images: http://www.createmychocolate.com/press/material/
Press Placements and Press Releases: http://www.createmychocolate.com/press/placements/

YouTube Videos:

http://www.youtube.com/user/chocridotcom#p/a/f/0/6tVd1p4n2S8
http://www.youtube.com/user/chocridotcom#p/a/f/2/T_dudMIxW58

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