COMPANY INFORMATION:

Microplane
614 SR 247
Russellville, AR 72802
www.microplane.com

PRODUCT DESCRIPTION:


New Microplane Herb Mill finely cuts all kinds of fresh herbs, such as parsley, dill, cilantro and sage with a simple twist of the wrist. The Herb Mill incorporates a dual action blade for effortless cutting of herbs without bruising or blemishing. Using a scissor like action, the Herb Mill is designed to cut delicately without ripping to ensure herbs maintain peak freshness. Simply load the container with herbs that have been patted dry, replace the green top and twist it back and forth. Available at Williams-Sonoma exclusively in mid-July through August and other retailers nationwide beginning September 1, 2010. Suggested retail price is $19.95.

New Colors for Microplane Straight Edge Peelers — New Yellow, Kiwi Green and Orange add a splash of fun to everyday food prepping. The Vegetable Peelers feature a contemporary design marked by a soft grip handle that’s cone-shaped to rest comfortably and securely in the palm of one’s hand without slipping. An extra sharp stainless steel blade swivels for optimum coverage peeling fruits and vegetables, and a notch at the end of one side of the blade easily removes blemishes and potato eyes. Easy to clean and dishwasher safe, Microplane’s Vegetable Peelers in new Yellow, Kiwi Green and Orange will be available in mid-June at retail nationwide for $9.95 each suggested retail.

The Gourmet Parmesan Grater features a unique, patent-pending “star” pattern blade, which transforms a chunk of hard cheese, such as Parmesan into a mass of pillow soft, finely grated cheese.  Perfect for grating hard cheeses effortlessly, the versatile Gourmet Parmesan Grater also excels in grating other hard ingredients, such as chocolate and coconut. The non-clogging, dishwasher-safe Gourmet Parmesan Grater comes with a transparent protective cover. Priced at $16.95 suggested retail, it is available now exclusively at Williams-Sonoma through July 1, 2010, and subsequently at other retail stores nationwide.

Fashioned in black and tomato red, the problem-solving, extraordinarily sharp Microplane Pizza Cutter boasts a patent-pending design that allows the blade to be easily removed for thorough cleaning. A soft-grip oversized handle ensures a comfortable and safe, slip-free grip. The handle is attached to a large round super-sharp stainless steel blade that swivels smoothly to cleanly slice thin and extra-thick crusted pizzas, as well as calzones, empanadas, quesadillas and paninis. The dishwasher safe Microplane’s Pizza Cutter is available now at retail nationwide for $12.95 suggested retail.

MEDIA CONTACT:

Julia Stambules
JS Public Relations
95 Lincoln Avenue
Tuckahoe, NY 10707
julia@jspublicrelations.com

SOCIAL MEDIA:

Facebook: http://www.facebook.com/Microplane


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