COMPANY INFORMATION:

Tribe Mediterranean Foods, Inc
110 Prince Henry Drive
Taunton, MA 02780
(774) 961-0000
www.tribehummus.com

PRODUCT DESCRIPTION:


Tribe Mediterranean Foods, the only manufacturer of all-natural hummus available nationwide, has unveiled Tribe Origins, a new line of all-natural smooth and creamy-style hummus, at the Summer Fancy Food Show in New York City. Launching in four unique flavors, Tribe Origins brings consumers the most delicious and pure all-natural hummus eating experience. Three of the new Tribe Origins flavors feature a generous serving of hand-crafted toppings made from original recipes and using the finest possible ingredients found in nature. Tribe Origins answers consumers’ growing need for a healthy and delicious versatile food and complements Tribe’s Classic line of hummus which consumers have been enjoying for more than a decade.

“Over the past year, the hummus category has experienced roughly 18 percent growth and we attribute a large part of that to an increasing consumer interest in better-for-you foods,” said Carlos Canals, president and CEO of Tribe Mediterranean Foods. “Tribe Origins is derived from a delicious, authentic recipe and the best ingredients found in nature, with no preservatives or artificial flavors. In short, we believe that Tribe Origins is the way hummus was meant to be.”

Tribe uses the most advanced techniques and expertise to produce the incredibly silky texture and rich flavors found in Tribe Origins. The carefully crafted and selected recipes include only a few simple all-natural ingredients and are offered in four unique flavors:

Classic
The Classic recipe is composed of the finest chickpeas, the highest-quality tahini, and a unique blend of authentic all-natural ingredients, delivering a truly yummy “classic” hummus experience, rich in both texture and flavor.

Spicy Red Pepper
This savory flavor features a variety of red peppers and spices for consumers who like a little extra heat with their hummus. It is flavorful and spicy, but not super hot, for a completely enjoyable eating experience.

Tomato & Veggie
This unique pairing is sure to delight hummus lovers looking for a delicious hummus and vegetable experience. It features a savory blend of all-natural tomatoes and vegetables with an incredibly fresh taste.

Zesty Spice & Garlic
Garlic and flavorful spices are blended throughout the hummus, while a hand-crafted, all-natural garlic and spice recipe is attractively displayed on top.

The health benefits of hummus deliver positive nutrition in a simple food that can be incorporated easily into snacks and meals. As the primary ingredient, chickpeas serve as a good source of fiber, including both soluble and insoluble fiber.  Insoluble fiber can help prevent digestive disorders while soluble fiber can help prevent heart disease. The all-natural tahini (made from ground sesame seeds) is a terrific source of calcium, magnesium, iron, copper and manganese, as well as phytosterols—compounds found in plants that are believed to help lower cholesterol. The entire line of Tribe Origins is also vegan-friendly and certified kosher.

“We performed extensive tests to guarantee that Tribe Origins delivers on all fronts—from flavor to nutrition—making it a necessary staple for everyone’s refrigerator,” continues Canals. “We take pride in offering a product of such superior quality and are excited for consumers to enjoy the diverse and delicious eating experience provided by new Tribe Origins.”

This July, Tribe Origins will be available in major grocery and food retailers throughout the United States. The packaging of each 11 oz container is fully-recyclable and features a clear covering that allows for the toppings to be in full view for the consumer. The suggested retail price for new Tribe Origins is $3.99 to $4.49.

Tribe’s Classic line of hummus, which includes a combination of 14 all-natural flavors and 4 organic varieties, is available nationally at major grocers and natural food stores.

About Tribe Mediterranean Foods
Founded in 1994, Tribe Mediterranean Foods produces a healthy, great-tasting line of Mediterranean food products, including all-natural and organic hummus. Tribe is the only all-natural hummus available in supermarkets and convenience stores throughout the U.S., Canada and Mexico. For more information, visit its website http://www.tribehummus.com or growing Facebook page at http://www.facebook.com/home.php?#!/TribeHummus?ref=ts.

MEDIA CONTACT:

Nicole Smith
Formula PR
580 Broadway, Suite 407
New York, NY 10012
212-219-0321
Smith@formulapr.com

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