COMPANY INFORMATION:

Village Harvest Rice
160 Pine St, Suite 350
San Francisco, CA 94111
415-421-6010
www.villageharvestrice.com

PRODUCT DESCRIPTION:


Responding to consumers who know whole grains are good for them but can’t seem to figure out how to get more into their daily diets, Village Harvest introduces a new line of frozen whole grains that are not only pre-cooked, but pourable, just like your morning cereal (but minus the sugar).

But these aren’t simply healthy, foodies love them too.

Chef Joanne Weir wrote Village Harvest after trying them in her home, “Thanks for making such a fantastic product.  I’m not sure I’ll cook rice the conventional way again!”

The 5 SKU line of frozen whole grains includes: Quinoa; Brown Rice; Rice Medley (brown, red, wild); “Un”Fried Brown Rice; and Spicy Thai Brown Rice.

Simply pour, then heat or thaw, to experience the flavor and texture of freshly simmered whole grains. They are perfect side dishes, perfectly portionable for individuals or families. The Quinoa, Brown Rice and Rice Medley are also easy ingredients for cooking and baking as well. They require no extra pots, pans and measuring cups, so you can just portion what you need and freeze the remainder.

The perfect taste and texture comes from a state-of-art cryogenic freezing process that begins with cooking the grains to the perfect point and then flash freezing with they are tender, but whole. Our cryogenic technology freezes them at -300˚F–compared to other frozen food products which typically never reach temperatures below -40˚F.

Village Harvest Frozen Grains come in 20oz packages at a suggested retail of $4.99-$7.99; The Medley and Brown Rice are also available in club stores in a 3 lb bag.

Visit www.villageharvestrice.com for more information. Press can request samples by contacting Patricia Shea at pshea@vittleinformation.com.

MEDIA CONTACT:

Patricia Shea
Vittles
415-332-0840
pshea@vittleinformation.com
or
Meryl Bennan
Vittles
mbennan@vittleinformation.com

SOCIAL MEDIA:

Twitter: twitter.com/grainification
Facebook: http://www.facebook.com/pages/Village-Harvest-Rice/353927242748?ref=ts#!/pages/Village-Harvest-Rice/353927242748?v=wall&ref=ts

ONLINE PRESS MATERIALS:

Press Materials: http://villageharvestrice.com/about/press-room/
News about Village Harvest: http://villageharvestrice.com/news/
YouTube: http://www.youtube.com/watch?v=azHTkHfwMzk

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