COMPANY INFORMATION:

Perdue Chicken
31149 Old Ocean City Road
Salisbury, MD
(410) 543-3000
www.perdue.com

PRODUCT DESCRIPTION:

 

PERDUE® SIMPLY SMART® grilled, lightly breaded and roasted chicken delivers the nutrition and great taste that naturally comes from real, simple and recognizable ingredients that you would find in your own kitchen. That’s the PERDUE® SIMPLY SMART® philosophy… Simple Ingredients, Simply Nutritious, Simply Tastes Great.

Key Attributes:

•    Only real, simple, and recognizable ingredients such as sea salt, unbleached wheat flour, and olive oil for nutrition and flavor
•    Healthier frozen food option
•    Fewer calories, less fat, and more protein*
•    100% all natural**
•    No preservatives
•    Excellent source of protein
•    Made with only white meat chicken breast
•    Made with premium chicken breast cuts
•    0g trans fat, low saturated fat, low fat and low sodium
•    The first and only lightly breaded items in frozen fully cooked chicken
•    Listed in WEIGHT WATCHERS® online foods database.
•    Available in Roasted Chunks, Grilled Strips; and Lightly Breaded Chunks, Strips and Filets *Than USDA data for breaded fried boneless chicken

** Minimally processed, no artificial ingredients

PERDUE® SIMPLY SMART® Original Roasted Chicken Chunks

•    Eighty five percent less fat and 50% fewer calories than the USDA standard for breaded fried boneless chicken
•    SRP: $9.49 for 22 oz bag

PERDUE® SIMPLY SMART® Original Grilled Chicken Strips

•    Eighty four percent less fat and 55% fewer calories than the USDA standard for breaded fried boneless chicken
•    SRP: $9.49 for 22 oz bag

PERDUE® SIMPLY SMART® Lightly Breaded Chicken Chunks

•    Sixty five percent less breading, 50% less fat and 40% fewer calories than the USDA standard for breaded fried boneless chicken
•    SRP: $9.49 for 24 oz bag

PERDUE® SIMPLY SMART® Lightly Breaded Chicken Strips

•    Sixty five percent less breading, 50% less fat and 40% fewer calories than the USDA standard for breaded fried boneless chicken
• SRP: $9.49 for 24 oz bag

PERDUE® SIMPLY SMART® Breaded Chicken Filets

•    Sixty five percent less breading, 75% less fat and 40% fewer calories than the USDA standard for breaded fried boneless chicken
•    SRP: $9.49 for 24 oz bag

MEDIA CONTACT:

Jessica Lokaj
Fleishman-Hillard
220 East 42nd St.
New York, NY 10017
212-453-2173
jessica.lokaj@fleishman.com

SOCIAL MEDIA:

Twitter: www.twitter.com/PerdueChicken
Facebook: www.facebook.com/PerdueChicken


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