COMPANY INFORMATION:

California Table Grape Commission
392 W. Fallbrook, Suite 101
Fresno, CA 93711-6150
559-447-8350
info@grapesfromcalifornia.com
www.grapesfromcalifornia.com

PRODUCT DESCRIPTION:

It’s a natural partnership – celebrity chef, best-selling author and TV host Ellie Krieger, M.S., R.D., and  the California Table Grape Commission have teamed up to proclaim grapes from California “The Original Super Snack.”

A decade’s worth of research has confirmed that grapes offer numerous health benefits. Grapes of every color contain a variety of antioxidants and research suggests that natural components in grapes contribute to a healthy heart.  The strong health story of grapes, combined with their portability and versatility, make grapes a smart choice for healthy snacking.
Ms. Krieger is known for her everyday, down-to-earth focus on enjoying foods that are healthy, without compromising on quality and flavor.

Grapes fit right into her philosophy and the snack message takes it a step further. To support the launch of the California table grape season, which runs from May through January, Ms. Krieger created four new fresh snack concepts including Grape, Ricotta, and Honey Pita Pizza; Port-Simmered Grapes; Cheddar Cheese, Jicama and Grape Kebabs with Lime and Cilantro Yogurt Dip; and Grapes in a Canoe (celery sticks filled with peanut butter and topped with halved grapes).

When it comes to snacks, Ms. Krieger urges people to snack only in response to true hunger and not out of habit; plan a healthy snack instead of succumbing to impulse; choose nutrient-rich foods such as fruits, vegetables and whole grains; try to keep snacks under 200 calories; and eat regular and balanced meals to prevent hunger munching throughout the day.

MEDIA CONTACTS:

Janet Greenlee
Fleishman Hillard
515 Congress Ave., Suite 2500
Austin, TX 78701
512-495-7165
janet.greenlee@fleishman.com

Karen Brux
California Table Grape Commission
392 W. Fallbrook, Suite 101
Fresno, CA 93711-6150
559-447-8350 ext. 127
karenb@grapesfromcalifornia.com

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