COMPANY INFORMATION:

Riviana® Foods Inc.
Minute® Steamers and Minute® Ready to Serve Rice
2777 Allen Parkway
Houston, TX 77019
www.minuterice.com

PRODUCT DESCRIPTION:

Riviana introduces two products – new to the frozen food section are Minute® Steamers and the convenient and portable Minute® Ready to Serve Rice.

Minute Steamers contain rice that is fully cooked in convenient self-ventilated bags that cooks in the microwave in 4 minutes. Minute Steamers are available in Whole Grain Brown Rice, White Rice and flavorful mixes, including: Spanish Rice, Fried Rice and Broccoli and Cheese Rice.

Minute Ready to Serve Rice is the newest pantry staple. Available in one-serving cups, the rice is ready after a quick 60-seconds in the microwave. The product is available in 9 flavor varieties including Whole Grain Brown Rice, Brown and Wild Rice, Multi-Grain Medley, Italian Rice, White Rice, Chicken Rice, Yellow Rice, Spanish Rice and Pilaf Rice.

Minute Steamers and Minute Ready to Serve Rice are two new products that meet the needs of today’s busy consumers.

Minute Steamers is great to have in the freezer to complement any meal. Additionally, Minute Steamers provides quick and easy solutions with its four-ingredient meal menus, enabling mom to stress less about meal time and provide endless options for the whole family.

Minute Ready to Serve is a great grab-and-go option for the overextended working mom or dad to have a healthy, well-balanced lunch and offers portability and convenient single-serving portions – ideal for busy lifestyles.

MEDIA CONTACT:

FKM Public Relations (on behalf of Riviana/Minute® Rice)
Laureen Lucas, Brand Development Supervisor
1800 West Loop South, Ste. 2100
Houston, Texas 77027
713.867.3248 direct
832.671.8787 cell
llucas@fkmagency.com

SOCIAL MEDIA:

Facebook: www.facebook.com/minuterice

ONLINE PRESS MATERIALS:

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