PHILADELPHIA, PA (March 1, 2013) – We’ve all been there: that awkward balancing act performed exclusively during a cocktail party, when we must hold a plate of food and a glass–one in each hand–while attempting to shake someone’s hand or eat. It took a professional musician-turned-MBA product designer to finally solve the problem, once and for all; in fact, Philadelphia-based inventor John Zox’s eureka moment occurred while daydreaming about universal design challenges during a famed biz school meet ‘n’ greet. On April 1, 2013, the now-patented Holdaplate™ will officially go on sale at www.holdaplate.com, in materials ranging from heavy-duty recyclable plastic and commercial-grade porcelain to compostable paper and eco-friendly bamboo. And unlike party platter solutions on the market, the Holdaplate™ is elegant enough for even the most formal of gatherings (no stemware hanging precariously off the edge), is easy-to-use (glassware stays in the user’s hand), and is versatile (works with any size cup or wineglass). It is objectively the only cocktail plate of its kind on the market today, simultaneously beautiful and cleverly useful, without fail eliciting the “WOW! Why didn’t I think of that!?” response from users and onlookers alike.
“The Holdaplate™ is literally the most innovative plateware product I’ve seen in years. It’s that good!” touts Joanne Stone-Geier, an International Housewares Association consultant and Author of Launch It! (Harper Collins). Because of the plate’s universal appeal in multiple marketing channels, depending on materiality–retail, grocery, catering, restaurant, hotel, party, or promo gift–distributors and suppliers have taken notice, clamoring to be the first to place preliminary orders. In fact, at the 2012 International Hotel, Motel & Restaurant show in New York City, over 200 buyers stormed Holdaplate’s booth requesting samples and wholesale pricing. Much of the plate’s appeal rests in its simplicity: A subtle, almost whimsical contour, or LipGrip™, in its periphery allows for a cup of any size to easily nestle alongside, held in place by the user’s index finger and supported effortlessly by the remaining fingers below. Currently offered in a 6-inch version, larger sizes will soon become available, and eventually the patented LipGrip™ should come to be expected on all cocktail/appetizer plates within the multi-billion dollar per year plateware industry.
Materials & Retail Pricing (as of 3/22/13):
PP Plastic (lightweight, casual, dishwasher safe or recyclable) – $10 for 6 plates, Available NOW, 144 Plates/Case.
Melamine (heavy duty, upscale, commercial dishwasher safe) – $20 for 6 plates, Available May 1, 108 Plates/Case.
Porcelain (Elegant / Thick) – Avail June 1, 36 Plates/Case.
Sugarcane/Bagasse/Bamboo (Elegant / Disposable) – Avail July 1, 1000 Plates/Case.
Philadelphia, PA 19101
ONLINE PRESS MATERIALS: